Niels is a strategic advisor and litigator for life science and media clients at the crossroads of IP and sector-specific regulation. Modified-risk tobacco, medicinal cannabis, online games, gambling, music and TV – this is a snapshot of his current practice. His practice focuses on clients in the life sciences sector and in the media and communications industries – highly regulated businesses in which communication plays a crucial role. Just as the media, the life science sector between pharmaceuticals, recreational products and foodstuffs is shaped by a dense set of rules and regulations which impact both product compliance and related communication, advertising and claims. Niels advises these highly-regulated life science and media businesses on unfair competition, copyright and media law, and cover sector-specific regulatory issues, including under EU and constitutional law. He assists clients with the roll-out of new media offerings, drugs and consumer products, related communication, reputation management, claims and advertising, and litigate these cases in civil and administrative courts. In the life sciences sector, he advises and represents food and tobacco manufacturers as well as manufacturers of cannabis for medicinal and non-medicinal purposes on advertising, communication, including libel and free speech, and on regulatory issues. On the media side, Niels acts for music businesses and collecting societies, online games publishers and TV stations on copyright, and represent gambling clients in regulatory disputes. He lectures on Intellectual Property and Digital Media at the University of Regensburg and teaches bar exam classes at the State Government of Bavaria.