As a unique lawyer with hands-on experience in brand management, Eugene “Gene” F. Zelek, Jr., senior counsel in the Chicago office of Taft Stettinius & Hollister LLC, focuses on marketing law, with an emphasis on pricing and channel management, including (1) lawful resale price setting, (2) account-specific and other differentiated pricing and (3) distribution and retail relationships for a wide variety of prominent businesses located throughout the world. He provides sophisticated counseling, documentation and litigation support for marketing, antitrust and distribution matters, such as assistance with revenue growth management, brand protection, information exchanges, licensing, advertising and labeling claims and strategic alliances.