Rebecca O’Kelly-Gillard is a partner in Bird & Bird’s Intellectual Property Group, and co-head of the firm’s International Copyright Group. Rebecca’s particular focus is helping clients solve trade mark and copyright issues that have a digital or online focus. She works with companies to set up their global brand enforcement projects: using technology to streamline processes for clients and make their anti-counterfeit programmes as cost effective as possible. Rebecca works with a range of service platforms, content owners and content creators, enabling them to maximise their digital and data assets for commercial success. She is also a member of Bird & Bird's Digital Rights & Assets steering group, creating a multi-disciplinary sector-focused approach to assist businesses in protecting and exploiting the valuable data within their organisations.