Email your news and story ideas to: [email protected]
Houston law firm set to spend $25m on TV advertising
AkinMears appears at the top of a list in a report from the US Chamber Institute for Legal Reform and is followed by two other practices, which are said to each have budgets of over $24m.
Rafal Olechowski
Sign up for our free daily newsletter
YOUR PRIVACY - PLEASE READ CAREFULLY DATA PROTECTION STATEMENT
Below we explain how we will communicate with you. We set out how we use your data in our Privacy Policy.
Global City Media, and its associated brands will use the lawful basis of legitimate interests to use
the
contact details you have supplied to contact you regarding our publications, events, training,
reader
research, and other relevant information. We will always give you the option to opt out of our
marketing.
By clicking submit, you confirm that you understand and accept the Terms & Conditions and Privacy Policy
The two firms spending $24m or more are Morgan & Morgan and Pulaski & Middleman. Five other practices are said to be spending over $10m: Legalzoom.com, the James Sokolove Law Firm, the Goldwater Law Firm, Los Defensores Attorney and Avvo.
Google keyword searches
The report also found that law firms are paying a premium for keywords in Internet searches that produce the firms’ sponsored links. A payment is triggered when users click on a link to them. Among the 25 most expensive Google keyword search terms, 23 are linked to legal issues. Sources: ABA Journal; Institute for Legal Reform
