Benefit from leading figures in brand protection sharing their wealth of industry experience in real-life use cases from a plethora of diverse industry sectors such as automotive, sneakers and pesticides; enjoy topical debate on the hottest issues in the anti-counterfeiting sector such as how you can utilise reputation to clean up confusion around dupes, design infringement and counterfeits, and enforce trademarks; and learn about technologies and collaborations to overcome existing barriers with customs and carriers, and what impact Generative AI might have on the IP sector.