A&O leads on brand recognition

Allen & Overy has managed to establish itself as having the best-recognised law firm brand in the UK, according to an analysis of client opinion as well as specialist and mainstream press.

Allen & Overy has establish itself as having the best-recognised law firm brand in the UK Sashkin

Second is DLA Piper - which has just topped a ranking of firm profiles on social media - and third is Eversheds. International firms based in the City of London dominate the top ten. The analysis, conducted by management consultancy Eulogy, says that 'law firms are already brands without realising it. But in the context of the global and ABS market, they are bad ones. The traditional legal model is no longer seen as safe and trusted, but archaic and out of touch'. Source: The Lawyer

Email your news and story ideas to: [email protected]

Top