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Firm launches brand via Twitter
A legal practice is promising to reveal its identity in a week's time after launching a teaser Twitter campaign in the UK.
A legal practice is promising to reveal its identity in a week's time after launching a teaser Twitter campaign in the UK. 1000 Words
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Followers of the Twitter account include Rachel Reeves, a member of the shadow cabinet. So far, the twitter account has issued 58 tweets to its 182 followers - although both totals are rising fast. The account - @LawFairSquare - is sending out tweets to set it apart from traditional law marketing. It has published tweets saying, for instance, 'We’ve said goodbye to clients and hello to customers... everything we do is for you' and 'If you are happy with your law firm, do not visit this website'. On its profile, it says: 'And people said lawyers are boring, but which law firm is behind this exciting new brand? Find out on the 14th January 2014'. It gives its location as 'everywhere'. Source: Yorkshire Post
