Simmons & Simmons has unveiled their new brand identity. Centred around collaboration, the firm says is has created a striking new visual taking its inspiration from the strong and elegant movement of starling murmurations.

Murmurations

Simmons explain their interpretation of these murmurations uses digitally created particles to demonstrate the power of working together - across its offices and teams and with its clients. A bold coral and charcoal colour palette replaces the teal and steel and reflects the firm’s reputation for fresh thinking, creativity and innovation. The visual identity may have gone through a refresh, but collaboration has always been an essential part of the firm’s DNA. Working together to deliver smarter solutions for its clients. Simmons’ recent acquisition of Wavelength, the firm of legal engineers, is part of this as it continues to bolster its technology-based services and broaden its capacity to deliver improved services to its clients. While the visual moves on, the firm’s priorities remain the same. Continuing to focus on four highly regulated sectors – Asset Management and Investment Funds, Financial Institutions, Healthcare and Life Sciences and Technology, Media and Telecommunications.

“Embracing change”

Commenting on the brand refresh, managing partner, Jeremy Hoyland said: “This is an exciting change to our brand and reflects what has been happening behind the scenes for a long time. It’s about consistently working smarter and providing the best possible service to our clients. It’s also about embracing change, technology and innovation. I think the new visual identity will act as a constant reminder to us all of those priorities.” Eddie Bowman, marketing and business development director at Simmons & Simmons said: “Finding a way to demonstrate our work ethos, culture, and appetite for change was always an important part of the brand work. Our new creative reflects these perfectly and will only strengthen our reputation as a great place to work and great people to work with.”