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Nintendo cashes in on YouTube content
Japanese gaming titan Nintendo is reportedly using its copyright muscle to cash-in on YouTube videos featuring its games, using 'content ID matching' to take control over advertising and visibility issues.
Nintendo moves in on YouTube users
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Game Front reports that YouTube user Zack Scott first noted Nintendo’s actions when the company issued ‘content ID match’ claims on his Let’s Play videos, preventing him from making money through any advertising attached to the videos.
The content ID matches differ from ‘copyright strikes’ as, rather than asking for the video to be removed, a copyright owner can control the video and add in-video adverts, block certain countries or block the video all together.
Fan videos
In a statement, Nintendo said: ‘We became a YouTube partner and as such in February 2013 we registered our copyright content in the YouTube database. For most fan videos this will not result in any changes, however, for those videos featuring Nintendo-owned content, such as images or audio of a certain length, adverts will now appear at the beginning, next to or at the end of the clips.
‘We continually want our fans to enjoy sharing Nintendo content on YouTube, and that is why, unlike other entertainment companies, we have chosen not to block people using our intellectual property.’
