Sign up for our free daily newsletter
YOUR PRIVACY - PLEASE READ CAREFULLY DATA PROTECTION STATEMENT
Below we explain how we will communicate with you. We set out how we use your data in our Privacy Policy.
Global City Media, and its associated brands will use the lawful basis of legitimate interests to use
the
contact details you have supplied to contact you regarding our publications, events, training,
reader
research, and other relevant information. We will always give you the option to opt out of our
marketing.
By clicking submit, you confirm that you understand and accept the Terms & Conditions and Privacy Policy
Brazen Irish bookmaker Paddy Power has taken on Chelsea Football Club and its oligarch owner by posting a giant billboard outside the club’s stadium mocking a star player. Chelsea has so far failed to obtain an order to have the advert removed on image rights grounds because it is not situated on their property, reports the Daily Mail.
Onion yer bike
The giant poster, which takes aim at Chelsea’s £50 million flop Fernando Torres, reads: ‘Fernando, we’ve got an onion bag you can actually find. It’s in the burger van mate. Get your hair net on.’ The Irish firm has already targeted other players who have not lived up to their hype, including Arsenal’s Andrey Arshavin, Peter Odemwingie of West Brom, Aston Villa’s Darren Bent and Jose Bosingwa of QPR.
They've got previous
The bookmaker is also famous for pulling stunts in other sporting events, such as erecting Hollywood Hills-style adverts at Cheltenham and the 2010 Ryder Cup.
Paddy Power also paid an £80,000 fine on behalf of Denmark striker Nicklas Bendtner after he displayed his Paddy Power pants after scoring at the Euro 2012 football tournament.
Email your news and story ideas to: [email protected]