Despite the fact that only 8 per cent  say they have faced a ‘major risk incident’ in the last 24 months, 68 per cent of the 320 questioned from around the globe say that reputation management for their organisation will ‘increase in importance’ over the next 24. Members of the board are more worried about reputation management (55 per cent) than about the effect on the share price (38 per cent) of some kind of scandal. 

Fragile asset

David DiBari, the firm’s head of litigation in the US, said: ‘A company's brand and reputation can be one of its most valuable yet most fragile assets.  A dip in financial performance is often forgotten as soon as the market improves, while an event leaving a reputational stain can continue to harm the brand indefinitely.’ Source: Insurance News