Senior figures from the law firm marketing and business development community will gather in London later this month to explore how they can achieve transformative results by building their – and their firms’ – trust equity.

The Law Firm Marketing Summit, which takes place at RSA House in London on 15 October, will feature speakers from an array of leading firms including BCLP, Baker McKenzie, Freshfields, Hausfeld, Herbert Smith Freehills, Quadrant Chambers, Taylor Wessing, Travers Smith, Van Bael & Bellis, Vieira de Almeida & Associados (VdA) and White & Case.

Chaired by Alessandra Almeida Jones, global chief marketing officer at BCLP, the summit will feature a keynote speech on the science of trust building by leading consultant Stefan Grafe, CEO of TrustLogic and mext consulting, and an interview with Shane Gleghorn, Taylor Wessing’s UK managing partner and global co-chair. 

Underlining the opportunities for marketing teams to innovate, Michael Idinopulos, co-founder of marketing AI tech start-up MyMai and Margarida Saragoca, business and knowledge director at Portugal’s VdA, will explore, with the benefit of live demos, how generative AI can transform copywriting, client outreach, pitch creation and other core marketing and BD activities.

The sessions, workshops and case studies cover an array of topics, including nurturing resilient multi-generational teams, sector positioning, rebranding, thought leadership, running small teams, LinkedIn, legal directory submissions and diversity, equity and inclusion.

The ever-popular client panel, meanwhile, returns and will feature Maddi Thimont, head of legal, Sagacity; Farhod Moghadam, senior lawyer and partner, Patron Capital; and Suzy Lovell, head of legal – construction Kier Group. The summit’s sponsors are InterAction+, Kidd Aitken, Litera and Pirical.

Click here for more information and here to book a place.