Law Firm Marketing
Top legal marketing and BD figures to explore trust building at London summit
Law Firm Marketing Summit will take place at RSA House on 15 October
Freshfields to scrap ‘Bruckhaus Deringer’ in rebrand
Refreshed brand to be rolled out from October
‘Being trusted doesn’t actually mean anything unless you’re the most trusted’: trust building expert Stefan Grafe
Mext Consulting’s Stefan Grafe talks about how law firms can build greater client trust and win more business
Today is the golden era for law firm communications and marketing
Vinson & Elkins’ chief communications officer Allan Schoenberg discusses the opportunities for law firms to get more creative with marketing and growing brand awareness
‘The big opportunity with GenAI is the holy grail of all marketing: one-to-one client engagement at scale’
MyMai’s Michael Idinopulos discusses how law firms and business development teams can use AI to increase opportunity generation
How generative AI can reshape marketing and business development
InterAlia Consulting founder Andrea Miskolczi’s key takeaways from GLP’s Law Firm Marketing Summit
Law firm marketing and BD teams spend more time on firefighting than strategy, study finds
Law firms also lack sufficient investment in their marketing and business development teams
BCLP finalises leadership changes
New global department leaders and chief marketing officer named amid wider leadership shuffle
Leading through financial distress: management, communications and welfare considerations
Law firm leaders need to maintain dialogue with their workers and manage expectations in periods of financial stress, write Charles Metherell and Michael Evans
How does a law firm’s business support add value today?
Law firms are waking up to the value that operations can bring if done right, writes Bignon de Keyser partner Richard King
Freshfields to cease releasing financial data directly to media
Policy announced on day firm posts strong set of results with revenue and PEP both up
The future of law will be shaped by people and culture harnessing the power of AI
Tech advancements mean lawyers will work differently in the future but they won’t be replaced by robots, writes Ben Paul, CEO of The BD Ladder
BonelliErede loses 18-strong tax team to Milan rival Legance
Founder of Bonelli’s tax team moves over alongside two more partners and 15 professionals
‘Trusted adviser’ – a personal tribute to Fred Banning
Ben Rigby reflects on the life of Pinsent Masons’ former head of communications and the founder of Fifth Day, whose funeral took place this week
PR alliance Mirovia expands into Asia with new member agencies in India and Singapore
Alliance of legal PR firms looks to key Asian legal markets with its latest arrivals
No more ‘business as usual’: why law firms are rethinking business development
Collaboration at all levels is key to unlocking law firms' full potential, argue business development leaders from across the Multilaw network
'I was trying to over-compensate for being different': Baker McKenzie's global marketing director on the importance of inclusion
Alessandra Almeida Jones reflects on her early struggle for a sense of belonging and the role marketers can play advancing diversity in law
Bigger law firms lagging on content marketing, new study finds
Five of the top 10 largest UK and US law firms fail to make it into the top 30 for thought leadership marketing, according to new research by Passle
Baker McKenzie, Clifford Chance and Gianni & Origoni among top brands represented at Law Firm Marketing Summit
Leading experts to debate opportunities and challenges in a transforming legal market at interactive London forum
Client-centricity in the legal profession: challenges and opportunities
Patrick Bignon and Richard King of consultancy Bignon De Keyser consider how legal businesses and lawyers can be more client-centric
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